Today we’re chatting about Web 2.0. In my opinion it’s pretty interesting, so sit back and ensure your eyeballs are well lubricated.
There’s a range of arguments around over what Web 2.0 is. Some define it with a variety of ways the web is used, others describe it as a particular period in time. The thing that we can probably agree is that the original Web 1.0 was static. If you’re old enough to recall the early web pages, they weren’t particular interactive and were really just places to plaster information.
The web has moved on from this to a point at which it could be considered collaborative and interactive, or the ‘Social Web’ as it has been termed. It is more user driven, and includes the capability for tags and alerts to be used. Meta tags allow easier searching of information, and alerts, such as those that can be delivered via RSS feeds, enable users to find and stay up-to-date.
A criticism of Web 2.0 is the lack of semantic data. The presence of this would allow computers to understand the meaning of the information. This would in turn enable better linking of relevant information and therefore search capability would improve. Programmes could be developed that allow computers to interact with web content, as opposed to the current scenario, where there is little labelling of data so that this can happen.
Some suggest that Web 3.0 would be ‘Web of Data’, which would make web architecture a major factor in how well it functioned. The architecture underpinning the web could determine how well a site could be searched and understood by computers.
Aside from the impact of web architecture on version 3.0, it has a significant role in how we understand the content. It is the structure that the information hangs upon, and it determines how content is arranged for the viewer. Ordering and prioritisation of content helps readers to make sense of not only where to access particular pieces of information, but which of those are most important.
The true direction of the future web isn’t know, but some things can be surmised from what we have witnessed so far. It is likely that the collaborative and interactive capabilities of the web will continue to be pushed. ‘The Internet of Things‘ will grow, and more and more of the things we use in our daily lives will receive data and feed data back into the web. One of the biggest issues raised by all of this is security, particularly around our personal data. That may continue to be a challenge no matter what incarnation of web we’re in.
Coming up next: soc med and small business. Yeah!